Thanks to the internet there is a whole lot more to understand about marketing your business and creating brand awareness.
Now in addition to traditional advertising, you have things like social media giveaways, native ads, engagement, and hashtag monitoring.
Don’t forget all of the digital advertising and influencer opportunities like managing a blogger outreach program or getting your new collection featured in a variety of industry publications as well, because they are incredibly beneficial, like hugely!
If you’re thinking “what did she even just say?” or “yeah, and I have no time for all of that!” don’t worry, we’ve got you covered.
I’m excited to be offering some new PR services starting in November and I’m here to break down why your business will benefit when you incorporate these into your plan, whether we’re helping you or not.
Here are two programs to implement in your business now:
Blogger + Influencer Campaign or Program
Bloggers and industry “celebrities” or influencers can have a HUGE impact on a business.
Getting your products into the hands of trusted and followed people who will tell their large audience about your business does a lot to build brand awareness as well as drive sales.
If you are about to do a product launch then consider putting together a stand-alone blogger campaign that focuses on getting that product and your brand in front of important influencers and their audiences. These types of campaigns are perfect for makers, retailers, or other product-based businesses.
An effective campaign will involve mapping out a focus, researching and vetting to identify key influencer targets, developing your outreach materials which include your pitch and media list to send it to, and then rounding up your coverage at the end of your campaign.
This is an incredibly valuable tool which is why many brands have a regular program to reach out to and work with bloggers and influencers monthly.
You might be surprised how much you can manage when you have a system!
We are now accepting Blogger + Influencer Program clients who want help:
Creating a blogger + influencer campaign of their own around the launch of a new product (or create buzz around an existing)
Creating a strategy, outline, and materials to manage their own blogger + influencer program
Managing their program on a monthly basis. We take it over and do all of the research, pitching, and roundup each month for you
Media Relations Campaign or Program
Getting yourself, your products, and your story into industry publications is one of the best ways to reach beyond your own network and be heard and seen in a way readers will trust.
Consider launching a stand-alone media campaign if you want to focus on positioning yourself as an expert in your industry and building a personal brand. This program can also be a great tool for promoting an upcoming event or program launch.
An effective campaign will involve identifying your messaging and the story you want to tell, the basis of your pitch.
It also includes researching and vetting to identify key targets, develop your outreach materials which include your pitch and media list to send it to, follow up with the media you’ve pitched to and be available to answer questions as they put their piece together and rounding up your coverage at the end.
Once you have developed some processes it will be a tool you can use more often.
We are now accepting Media Relations Program clients who want help:
Creating a media relations campaign of their own around the launch of a new program (or creating buzz around an existing one) or promoting their brand
Creating a strategy, outline, and materials to manage their own media relations program
Managing their program on a monthly basis. We take it over and do all of the research, pitching, and roundup each month for you.
We’re excited to be offering packages to help business owners get their programs up and running for themselves, manage a single campaign, or manage an ongoing program to help your business get your products and brand in front of the right people. Our packages also include a Monthly Brand Building and Management option starting at just $250/mo.