Last week, a small business owner asked us about the best blogging tips for business. He already has an e-commerce store but wants also to build a blog in order to drive more visitors and leads.
In fact, our reader would like to know about the best blogging tips for small businesses that actually work in 2023.
For many business owners, the idea of a writing blog can be an appealing way to further educate your audience on your products.
While this is a great goal to have, how you go about it is very important. Readers don’t want to be pitched or sold to but they do like to be informed about special events and sales.
They read the blog of a brand they enjoy to connect with them and find creative ways to improve their own lives, homes, families, or businesses.
Whether you are selling home goods, business services, or delicious food, you can blog about things your readers will love without always blogging about your products or services.
How do you do that? Here are some tips to get started:
1. Be Honest, Helpful, and Transparent
One of the most important and helpful things your blog can do for your brand is built authority with and trust of your audience.
By sharing helpful tips, whether it’s design-related, baking tips, or how a business can design significant collateral, you are positioning your brand to be a trusted and reliable source that people will immediately think of when it comes to your industry.
Offering an honest and thoughtful opinion, review, or recommendation about something will likely spark conversation on your blog and keep readers coming back.
2. Avoid Sales Jargon
You know exactly what phrases I am talking about when I refer to “sales jargon”. Things like “click here to buy” and “limited time only” sound like an advertisement.
While these terms may be useful in the occasional post informing readers of an upcoming sale, most of the time they are a turn-off.
3. Do Interviews & Invite Guest Bloggers
Adding another human element to your blog can help readers trust your brand more. Chances are someone would not do an interview with your brand or offer to guest blog if they personally didn’t support what you do.
Like anything you post on your blog, ensure it is about something your audience will want to read. Make sure the interview is with someone of interest or is sharing helpful information on a topic that is important to your readers.
Guest bloggers are also a fun way to integrate content into your blog without needing to do a ton of work. You will want to keep this to a minimum or find regular guest bloggers because your readers are visiting your blog to hear what you (your brand) have to say.
By having a couple of regular guest bloggers they will be able to fine-tune their voice to be in line with your brand and help support it.
Let’s move on to the final blogging tip for businesses.
4. Showcase your brand’s culture
Take the time to interview your employees, teach your readers how your products are made, or give them a look inside of a creative meeting.
Offering some behind-the-scenes glimpses will also help promote trust and encourage support for what you do. Some businesses use their Instagram accounts almost exclusively for this purpose.
People love to see how their favorite products are made and who is behind an excellent customer service team or the social media accounts they interact with each day. Don’t be afraid to be transparent!
Blogging is one of the best ways to improve your brand awareness, drive more visitors and leads to your store, and promote your products and services.
Blogging also gives small business owners the opportunity to build relationships and maximize their sales and profits.
5. Blog Consistently
Consistency is key when it comes to blogging. It helps build a loyal readership and increases the chances of your blog appearing in search engine results.
Create a content calendar to schedule your blog posts and ensure you stick to a regular publishing schedule. For instance, if you post twice weekly, let your readers know when they can expect new content.
Consistent blogging also provides a steady stream of fresh content for your website, which can help boost your website’s SEO.
6. Conduct Keyword Research
Keyword research is essential to determine what your target audience is searching for online. Identify relevant keywords and incorporate them into your blog content to improve your chances of ranking higher in search engine results.
Use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to find the keywords for your blog posts. However, don’t overuse keywords, as it can lead to keyword stuffing and hurt your website’s SEO.
7. Incorporate Visuals
Visuals such as images, infographics, and videos make your blog posts more engaging and increase the chances of them being shared on social media.
Use high-quality visuals that complement your blog content and break up long blocks of text. For example, if you’re writing about a new product or service, include images that showcase its features or benefits.
8. Create Unique Content
Creating unique and original content sets you apart from competitors and establishes your authority in the industry. Don’t just regurgitate information that is already available online.
Instead, provide a fresh perspective or share your experiences to make your content stand out.
For example, if you’re a small business owner who has overcome a particular challenge, share your story and the lessons you learned. To summarize, you should give helpful information to your audience.
9. Product-Led Content
Creating product-led content is an effective way to showcase your products or services and drive sales. Share customer success stories, case studies, or tutorials demonstrating how your products or services can solve specific problems or meet certain needs.
For instance, if you’re a bakery, you can create blog posts about the different types of cakes you offer, how to choose the perfect cake for a special occasion, or share recipes.
10. Guest blogging
Guest posting is a powerful tool for small businesses to improve their visibility on the internet and drive more leads. Here are some ways in which guest blogging can help:
- Exposure to a new audience: When you guest post on another blog, you can reach a new audience that may not be familiar with your brand. This exposure can help you build brand awareness and drive more traffic to your website.
- Backlinks to your website: When you write a guest post, you usually get to include a link back to your website. These backlinks can help improve your website’s search engine ranking, leading to more organic traffic and leads.
- Establishing authority: By guest blogging on relevant and reputable websites, you can establish yourself as an authority in your industry. This can help build trust with potential customers and lead to more leads and sales.
- Networking opportunities: Guest blogging can also provide networking opportunities. By building relationships with other bloggers and website owners, you may be able to collaborate on future projects or cross-promote each other’s content.
To get the most out of guest blogging, choosing the right websites to guest post on is important. Look for websites that have a similar target audience as your business and have a strong online presence.
Additionally, ensure your guest post provides value to the readers and is not overly promotional. By providing valuable content, you increase the likelihood of readers clicking on your backlinks and visiting your website.
In conclusion, blogging is an effective way for small businesses to increase online visibility, engage with customers, convert more visitors to buyers, and establish themselves as thought leaders.
By following these tips, you can create a successful blogging strategy that drives traffic to your website, improves your search engine rankings, and boosts your bottom line.
What have you done that’s worked well on your own blog?