Examples of SWOT analysis
To better understand the application of the SWOT analysis to your company, there is no better example than a concrete one.
For this reason, we offer you the latest examples of the SWOT analysis developed by our team in this section.
Let’s start with the SWOT analysis example of IKEA!
IKEA SWOT analysis
An emblematic company with worldwide success, IKEA was founded in 1943. In just a few decades, it has become the world leader in designing, manufacturing, and selling home furnishings and interior design.
The company sells thousands of functional products with refined design at affordable prices. The company has more than 500 stores, some of which are franchises, located in more than 50 different countries, and employs more than 200,000 people.
We have conducted a literature review on the global furniture market. In parallel, we conducted an in-depth analysis of the IKEA company’s website and key figures.
As a result, we present below the synthesis of IKEA’s SWOT analysis.
Click here to read the full article on the IKEA SWOT analysis!
SWOT analysis of Netflix
Founded in 1997 by Reed Hastings and Marc Randolph, Netflix is one of the world’s best multimedia streaming and video rental companies (video on demand, VOD).
The co-founders of this company started out selling and renting DVDs by mail. In 1998, they focused on the online DVD rental service.
In 2007, Netflix launched online streaming while maintaining its DVD rental service. The company then proceeded to expand online streaming worldwide in 2010.
Thanks to this global reach, Netflix’s profits tripled this year. The company then expanded beyond the U.S., with online streaming plans in Canada in 2010, Latin America and the Caribbean in 2011, and Ireland, Scandinavia, and the United Kingdom in 2012.
Also, Netflix’s streaming service became available in more than 200 countries in 2023. This company is experiencing significant growth today and has over 222 million subscribers worldwide.
It currently offers movies, series, documentaries, and feature films in various types and languages.
In this article, we will review the main strengths and weaknesses of the Netflix company. We will also present the significant opportunities and threats of the online streaming market.
Click here to read the full article on the NETFLIX SWOT analysis!
LIDL SWOT analysis
In this publication, we will present the SWOT analysis of LIDL 2023. We will analyze and discuss the main strengths, weaknesses, opportunities, and threats of one of the leading hard discounters in Europe.
LIDL is a very popular hard discount retailer in Europe. The company was founded in 1930 and belonged to the German Schwarz group, headquartered in Neckarsulm, Germany.
Today, LIDL has more than 10,500 stores in over 30 countries, generating annual sales of 125.3 billion euros in 2020. Its mission is: “The right price for the right things.”
The main markets targeted by Lidl’s management are Germany, France, Poland, Spain, Sweden, the UK, Italy, Austria, the Czech Republic, and Switzerland.
This German retail giant, which is now present in several European countries, is constantly expanding its activities and innovating its products and services by making the most of the opportunities in its environment.
However, LIDL is confronted, more than ever, with major economic and socio-cultural threats, particularly the complexity of foreign markets and the arrival of new competitors.
To perform an organization’s strategic diagnosis and adopt the right strategic choices, strategy experts usually use the SWOT model to identify and measure the company’s strengths and weaknesses as well as the current and potential opportunities and threats in its environment.
This article presents the example of Lidl’s SWOT analysis, based on our team’s latest research and analysis.
Click here to read the full article on the LIDL SWOT analysis!
AMC Entertainment SWOT analysis
AMC Entertainment Holdings is the largest movie theatre chain in the world. AMC Entertainment is based in Leawood, Kansas, USA.
AMC Theatres was founded in 1920 by Maurice, Edward, and Barney Dubinsky, who had been traveling the Midwest performing melodramas and tent shows with actress Jeanne Eagels.
The company offers theatre exhibitions, movie screenings, food distribution, online ticket purchasing, and other associated services through its subsidiaries. AMC Entertainment provides theaters all over the world.
In comparison to Regal and Cinemark Theatres, AMC Networks holds the highest market share for theaters in the United States.
In this example, we will present the main results of AMC theatres’ internal and external strategic diagnosis.
Click here to read the full article on the AMC Networks SWOT analysis!
SWOT analysis for the parks and recreation industry
The study results of the SWOT analysis for the parks and recreation market are illustrated in this example. The SWOT analysis or swot matrix is a strategic planning framework that enables you to summarize the results of your strategic analysis.
The market of recreation includes sales of the use of recreational facilities, recreational services, and associated commodities by organizations, business owners, and partnerships that offer recreational services.
Participating in sports and going to zoos, parks, museums, and historical sites are all examples of recreational activities. You can also watch spectator sports and events.
According to “thebusinessresearchcompany“, The recreation market is expected to reach $2557.38 billion in 2026 at a CAGR of 14.5%. It is an up-and-coming market, and it presents several opportunities for companies.
So, let’s move on to the global recreation market SWOT analysis!
Click here to read the full article on the parks and recreation industry’s SWOT analysis!
ALDI SWOT analysis
In this illustration, we’ll review the main insights of Aldi’s internal and external strategic diagnosis. Here is the SWOT analysis of Aldi.
ALDI, which stands for ALbrecht-DIscount, is a global retail company originally based in Germany. The group is a family business founded in 1913 in a popular district in Essen by the mother of Theo and Karl Albrecht.
Today, the company has more than 11 000 stores in 20 countries, generating a total revenue of 29.3 billion euros. Its mission statement is: “Higher quality, lower prices”.
The mother of the two businessmen has become famous for saying, “The worse the world gets, the better off we are.”
The two brothers divided the world’s regions as the group expanded internationally.
Theo via Aldi-Nord manages the Belgian, Danish, Spanish, French, Luxembourg, Dutch and Polish subsidiaries, while Karl via Aldi-Süd is responsible for Austria, Switzerland, and the Anglo-Saxon world (Australia, USA, Ireland, UK).
This German giant, present today in several developed and emerging countries, is constantly expanding its activities and innovating its products and services by making the most of the opportunities in its environment.
However, Aldi is facing more serious economic and sociocultural threats and risks, particularly the complexity of international markets and the emergence of new competitors.
To perform a company’s strategic analysis and make good strategic choices, strategy experts usually use the SWOT model to identify and measure the company’s strengths and weaknesses as well as the current and potential opportunities and threats in its environment.
This article will present our Aldi SWOT analysis example based on our team’s latest research and analysis.
Click here to read the full article on the ALDI SWOT analysis!
Why should you do a SWOT analysis?
A SWOT analysis is a powerful tool that can help businesses of all sizes and types to identify their internal Strengths and weaknesses and external Opportunities and Threats.
This analysis can be incredibly useful in developing effective strategies for growth and success. This section will discuss the benefits of conducting a SWOT analysis for your company.
Gain an Understanding of Your Business
Conducting a SWOT analysis gives business owners and managers a better understanding of their company’s strengths and weaknesses.
This process can help identify areas where the business excels and areas where it may need improvement. By understanding these factors, businesses can work to improve their operations and become more successful.
Identify Opportunities for Growth
In addition to helping businesses understand their internal strengths and weaknesses, a SWOT analysis can also help identify growth opportunities. For example, a business may discover a high demand for a particular product or service they is not currently offering.
By identifying this opportunity, the business can work to develop new products or services that meet this demand.
Assess Risks and Threats
A SWOT analysis can also help businesses to measure risks and threats that may impact their operations. For instance, a business may identify a competitor gaining market share or a regulation change that could negatively impact its operating ability.
By identifying these threats, companies can work to develop strategies to mitigate their impact and minimize risk.
Develop Effective Strategies
Once a company understands its internal strengths and weaknesses and external opportunities and threats, it can develop relevant and effective strategies.
These strategies can help businesses capitalize on their strengths, address weaknesses, take advantage of opportunities, and mitigate threats. With a well-developed strategy in place, businesses can work to achieve their goals and grow their operations.
Improve Decision Making
Finally, conducting a SWOT analysis can also help businesses to improve decision-making. By understanding their internal and external factors, businesses can make more informed decisions aligned with their goals and objectives.
To summarize, a SWOT analysis is an effective strategic tool that can provide businesses with a better understanding of their internal and external factors.
By identifying strengths, weaknesses, opportunities, and threats, businesses can develop relevant strategies, capitalize on their strengths, and minimize risk.
With these benefits in mind, it’s clear that conducting a SWOT analysis is an important step for any company looking to achieve long-term success.
The SWOT analysis is a relevant and effective strategic tool. It allows you to summarize the results of your internal and external diagnosis to define the best strategic options for your company.
However, it must be complemented by other analyses to better understand your company’s internal and external environment.
These include Michael Porter’s Five Forces model, which allows you to analyze your industry’s competitive intensity and attractiveness and the value chain, and the VRIO model, which examines your company’s resources and unique skills.
Click here to read our last examples of the Pestel analysis!
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