PESTEL analysis examples 2023 – Free Pestle analysis frameworks-

pestel analysis examples 2023, free examples of pestle analysis

Examples of the PESTEL analysis

To better understand the application of the Pestel analysis to your company, there is no better example than a concrete one.

For this reason, we offer you the latest examples of the Pestel analysis developed by our team in this section.

Let’s start with the Pestle analysis example of Apple!

Apple Pestel Analysis

pestel framework of apple, inc. 2022

We present to you a helpful updated example of the Apple PESTEL analysis so you can better understand the relevance and uses of the PESTEL framework. Let’s go!

Apple has become one of the world’s largest and most successful American companies. It focuses on creating and promoting cutting-edge software, tablets, smartphones, and desktops.

The Apple corporation, often known as the Apple brand, has grown and developed significantly since its founding in 1976 due to enormous investments in cutting-edge technologies.

Let’s dive into the Apple macro environment analysis!

Click here to read the rest of Pestel’s analysis of Apple.

Tesla Pestel Analysis

Tesla pestel analysis 2023, pestle analysis of Tesla, inc

Tesla Inc. is a leading American electric vehicle and clean energy company disrupting the automotive industry for over a decade. 

Despite stiff competition from established automakers, Tesla’s innovative products and services have helped it maintain its position as a market leader. 

However, Tesla’s success is not solely determined by its internal operations but is also impacted by external factors in the macro environment. 

Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Tesla’s growth. 

The following is a detailed article on Tesla’s PESTEL analysis. It discusses the political, economic, sociocultural, technological, environmental, and legal factors influencing its performance and profitability in the coming years.

Click here to read the rest of Pestel’s analysis of Tesla.

Facebook Pestel Analysis

pestel analysis of facebook 2022

In this article, we will share the results of the Pestel analysis of Facebook. Our goal is to examine the impact of macro-environment factors on companies operating in the social media industry, particularly Facebook, the world’s leading social network.

Facebook is an American social network service and a product of Meta Platforms. Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes—all Harvard University students at the time—founded Facebook in 2004.

As of 2021, Facebook had about three billion users, almost half of whom used it daily, making it the largest social network in the world. Menlo Park, California, serves as the company’s corporate headquarters.

This giant social media company announced in October 2021 that its parent business will now be known as Meta Platforms. The “metaverse,” in which users would interact in virtual reality surroundings, was highlighted by the name change.

Right now, We will present the results of our research about the Facebook macro environment. For this reason, we will examine the political, economic, social, technological, ecological, and legal influences on Facebook’s performance.

Let’s start with the impact of political factors on Facebook’s performance.

Click here to read the full article on the Pestel analysis of Facebook.

Pestel analysis of Twitter, Inc

twitter pestel analysis 2023

We’re going to examine the main insights of the Twitter Pestel analysis in this article. We aim to investigate how international business environment factors affect Twitter, Inc in 2023.

This free pestle analysis example will help you better understand the relevance and uses of the PESTEL framework.

Twitter is a social media platform where users can post and engage with messages called “tweets.” Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter in March 2006, and it became public in July of the same year.

Twitter Inc. operates in a very complicated and fast-changing environment shaped by regulatory shifts, collective social trends, technological changes, and an evolving legal system.

Let’s move on to the Pestel analysis for Twitter!

Click here to read the full article on the Pestel analysis of Twitter.

IKEA Pestel Analysis

IKEA Pestel analysis 2023

This article aims to give you a clear idea of how to apply the PESTEL analysis to your company through a real-life and free PESTEL example. 

You will find here the IKEA 2023 PESTEL example. Like the SWOT analysis and the five competitive forces model of Michael Porter, the PESTEL analysis is one of organizations’ most used strategic planning tools in their strategic process.

IKEA is a giant Swedish company founded in 1943 by Ingvar Kamprad, and in recent years it has become the world leader in the production and selling of home furnishings.

Today, IKEA is a global home furnishing brand that brings affordability, design, and comfort to customers worldwide.

Following a documentary study on the furniture market worldwide and an in-depth analysis of the website and key figures of IKEA, we have been able to produce the IKEA PESTEL example below.

Click here to read the full article on the Pestel analysis of IKEA.

Pestel Analysis of Social media industry

pestel analysis of social media industry 2022

We will present in this publication the main results of the Pestel analysis of the social media industry. The ultimate goal is to examine the impact of macro-environment factors on companies operating in the social networking industry worldwide.

The social networking industry has become one of the most popular and profitable markets in recent years. Recent research has shown that 75% of people worldwide use social networks.

By 2021, the social media business will have generated 51 billion dollars in total income. Moreover, the number of users and revenues of the social media market are continuously improving!

Additionally, the social media industry is significantly boosting employability by generating a wide range of cutting-edge jobs, including community managers, IT developers, traffic managers, and many others. One thing is for sure: the career opportunities for young people will be very promising in the coming years.

A few dominant corporations monopolize the social networking market when it comes to competition, especially Google for search engines and Facebook for social media.

Let’s move on to the social media Pestel analysis!

Click here to read the full article on the Pestel analysis of social media industry.

Why should you do a Pestel analysis?

To design and implement an effective and relevant strategy for your company, the first phase in the strategic planning process is the strategic diagnosis, also called the strategic analysis.

There is a wide range of frameworks and methods that allow managers to perform a strategic diagnosis of their organizations properly.

In the world of strategic diagnosis, authors and managers often distinguish between the internal and external environments of the company.

Pestel analysis is a famous external analysis tool that aims to examine the macro-environment of your company to identify and evaluate current and potential opportunities and threats.

PESTEL is the acronym for six main components of the macro-environment of a market: Political, Economic, Social, Technological, Ecological (environmental), and Legal.

examples of pestle analysis frameworks 2023

The ultimate goal of the Pestel framework is to anticipate and adapt to the various changes in the macro-environment of an industry.


The Pestel analysis is a relevant and effective strategic analysis tool. However, it must be complemented by other analyses to better understand your company’s internal and external environment.

These include Michael Porter’s Five Forces model, which allows you to analyze your industry’s competitive intensity and attractiveness and the value chain, and the VRIO model, which examines your company’s resources and unique skills.

The SWOT analysis framework allows you to summarize and compare the results of your internal and external diagnosis to define the best strategic options for your company.

Click here to read our last examples of the SWOT analysis!

swot analysis examples 2023, free examples of swot analysis frameworks

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