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BlogTrends – Advertising Tips – Aug 13

How much should you charge advertisers on your blog? How much should you save to advertise on other sites, facebook, google, etc? Should you make prices available on your site or by request only? Do you really need a media kit? With a topic as daunting as advertising, we want to hear your experiences!

Q1 Have you advertised your blog on other websites, google ads, or facebook? Was it successful? #blogtrends

@ashia: A1 No. I’ve been hesitant because I’d rather advertise an info product rather than just my blog. #blogtrends

@HouseOfJeffers: A1 No for all. I feel like the ads will get lost among the sea of other ads on FB and Google. #blogtrends

@SheLikesRuffles: A1: I haven’t advertised on other blogs or FB, but I’ve been thinking about it. Would love to know anyone who’s been successful! #BlogTrends

@heyjenray: @Blog_Trends I did run an ad on another blog, but I’ve only gotten a handful of hits. #blogtrends

@elembee_: A1 Just started advertising on FB with a free credit offer from my web host — good results so far! Regularly see new likes#blogtrends

@MissMegasaurus: A1: I think Facebook helps a lot. I post a lot of “exclusive” content on there. http://t.co/Q5Zhgksz #blogtrends

@jomariemalcolm: A1 There’s skepticism attached since I have to make sure that our brands enhance each other’s equity but I’m looking into it. :) #BlogTrends

@HouseOfJeffers: A1 I’m not sure a tiny ad on FB would be worth the $. I rather spend it on advertising on blogs of similar interest.#blogtrends

@jomariemalcolm: A1 Plus ads tend to have negative reception if the frequency is too much so I prefer to be in control. #BlogTrends

@fortheloveofme: #BlogTrends A1: Would still prefer to work on content than putting too much effort and money on advertising.

@MissMegasaurus: A1: Always carry blog business cards though! Leave them at coffee shops or restaurants. Everywhere! #blogtrends

@EcoBeautySecret: A1: Got free FB ad credits before. Likes poured in but not rly a huge conversion from FB to readers. Guess my blog wasn’t ready. #BlogTrends

Q2 How much should I put aside each month to advertise my blog? What are the best ways to find new places to advertise?#blogtrends

@elembee_: A2 Look for free opportunities — my web host offered free FB and Adwords credits. #blogtrends

@observantturtle: A2: It really depends on how much traffic you want from it. I’d say see how much fits in with your monthly budget.#blogtrends

@elembee_: A2 I wouldn’t spend money on advertising unless your blog is a business or is connected to your business. #blogtrends

@stylemethrifty: A2: Well, when you have the word “thrifty” in your blog name, not much ;)  #blogtrends

@reddyorknotblog: A2 I think it depends on your budget. My hubbys rule for me is no more out than in Doesn’t work for everyone but works for me #blogtrends

@afterninetofive: A2) I currently don’t set aside any money, but it’s because I’m focusing on guest posts, better content, and swaps.#blogtrends

@fortheloveofme: #BlogTrends A2: Money I get from advertisements on my blog, I put a small portion back to advertising mine. It’s like business!

@justsitpretty: A2: A good amount to start with would be $50 to $100 depending on where you want to advertise. Organic advertising is still best #blogtrends

@MyStyleisGLAM: #BlogTrends a2: I dont put aside any money for advertising. I would like to start off by just giving my biz cards out and word of mouth.

@alexshook: #blogtrends A2: I don’t have an advertising budget, but I do spend on taxis, etc. getting to and from events.

@catarenz75: A2. No advertising dollars for me. Still working on content, direction and consistency. #blogtrends

@reddyorknotblog: A2 love what people are saying about content “why even advertise if you don’t have things worth reading”#blogtrends

Q3 How do I know how much to charge others to advertise on my blog? How do I tell advertisers when prices change?#blogtrends

@clarabellum: A3 Ad prices should be correlated with traffic… @_IFB had a piece a few months ago on how to determine what’s reasonable#blogtrends

@observantturtle: A3: Look at other blogs with similar amounts of followers and see what they do! if you don’t see any purchases, lower the price. #blogtrends

@gritandglamour: A3 The standard formula is $10 CPM. #blogtrends

@EcoBeautySecret: A3: Now, since my blog is still young, I charge mostly based on ‘conscience’, haha–like how much I think I can only give back. #BlogTrends

@WowYouWoreThat: 3) Rates should go around your viewershipnIt should also be based on the cost of potential lost readers/increased bounce raten#blogtrends

@gritandglamour: A3 CPM is cost per thousand views #blogtrends

@styledelights: A3.I have a 3rd party ad service and use my monthly earning frm their ad as my anchor price for direct advertisers#blogtrends @Blog_Trends
@thecuriouspug: A3 i always felt the higher the subscriber # the higher the price. but also check the prices of other blogs with similar stats#blogtrends
@blackblondeone: @Blog_Trends A3 Views, monthly hits, engagement, readership all goes into it. It’s not one magic number. #blogtrends
@gritandglamour: CPM = Cost Per Mille, or cost per 1,000. #blogtrends
@jomariemalcolm: Q3 Charging is best done when there is a value added incentive. People are going to be more inclined to pay for VALUE#BlogTrends
@gritandglamour: A3 Of course, your rates should factor in more than views, but your total online reach and what you think you are worth!#blogtrends
@gritandglamour: If you have a very engaged audience on your blog and on Twitter or Pinterest, advertisers will likely pay more.#blogtrends

Q4 Should I make ad prices available on my website or should people need to contact me first? Why? #BlogTrends

@PromiscuousLola: @Blog_Trends A4: They should be available. It allows potential customers to know if they can afford you. #blogtrends

glitterpearls: Q4: I prefer they contact me b/c prices change as pageviews and social media increases. @Blog_Trends #BlogTrends

@PromiscuousLola: A4: If you have prices available, a partner can know what your rates are, if they are negotiable, and if they can afford you. #blogtrends

@blackblondeone: @Blog_Trends A4 I have side bar ad prices available, but not any other type of advertising. It depends on the project.#blogtrends

@SheLikesRuffles: A4: I think that’s a personal decision. @passionfruit ads makes buying ads easy, but the prices are then listed#BlogTrends

@gritandglamour: A4 Some post their rates, others provide them upon request. You may not always quote the same rate, hence the need for privacy. #blogtrends

@SheLikesRuffles: A4 if you don’t want your ad prices front and center, have a separate page that people can click thru for/or password protect #BlogTrends

@Her_Castle: @Blog_Trends A4. I feel you should have ppl contact you for rates. This way you get contact & can negotiate if possible#blogtrends

@QueeninHeels: @Blog_Trends A4. Do not have prices listed. What was good yesterday may change tomorrow . #blogtrends

@MyStyleisGLAM: #blogtrends a4: as everyday page views etc changes. Its like currency, the more views the price will change. That’s just my opinion.

@SheLikesRuffles: A4 – I think it’s important to make ad purchasing an easy process: don’t want anyone losing interest. Make sure you’re prompt! #BlogTrends

@gritandglamour: A4 Another reason for private rates…I like advertisers to confirm they also read my policies before contracting with them.#blogtrends