Join us for our April 30th chat featuring LinkedIn!
Today we want to introduce you to someone very special. Meet Krista Canfield, Senior Manager of Corporate Communications at LinkedIn. On April 30th, Krista will be joining us to participate in a #BlogTrends chat on how to promote your blog, find freelance opportunities, and network with other bloggers on LinkedIn. First, let’s learn a little bit about LinkedIn and Krista’s role within the organization.
With over 150 million members worldwide, LinkedIn is the world’s largest professional network. As LinkedIn’s Senior Manager of Corporate Communications, Krista develops, implements and oversees global consumer PR efforts. Krista is also responsible for creating and managing LinkedIn’s journalist training program, which helps journalists understand how they can leverage LinkedIn as a reporting tool. Krista has trained journalists at top publications like CNN, Fortune, The New York Times, The Wall Street Journal, etc. how to use LinkedIn to uncover story ideas, sources and scoops. Over 9,000 journalists are members of LinkedIn’s official LinkedIn for Journalists group. Krista is a graduate of Syracuse University and began her career in broadcast television.
To prep for the chat, Krista has given us some excellent tips on how to make best use of LinkedIn.
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- Complete your LinkedIn profile. A profile with a photo is seven times more likely to be viewed, and you are 12 times more likely to be viewed for potential opportunities if you have more than one position listed on your profile.
- Join and participate in LinkedIn Groups. Groups give you the chance to dive into what you are most passionate about professionally and explore your areas of interest with your peers and experts by your side.
- When an article you wrote posts online, insert the link and a brief description in a LinkedIn Status Update. Include the links to your best work under the “Websites” section of your profile. This will increase clicks on your story links, and give people a better feel for what you are interested in writing about.