Whether you are new comer or an established blogger you are always faced with the decision of where to grow and manage your community. Social networks make it much easier for your followers to engage and share with you in so many different ways which can leave a blogger wondering where they fit in.
Do I need to be on all of the major platforms to grow?
The best way to answer this question is to ask yourself, “how much do I use Facebook? Twitter? Tumblr?”. If you find yourself picking a favorite platform then that is your best place to start. You don’t want to go creating a profile for your blog on all 3 platforms unless you are active on all 3 of those platforms daily. Remember, it is not the quantity of places your have a presence, it’s the quality of your presence in those places.
How do I know which platform will work best for me?
This goes back to the original question, “how much do I use Facebook? Twitter? Tumblr?” If you are a person who already tweets throughout the day, adding another profile is an easy way to give your readers a quality way to engage with you throughout the day. You also have to set some goals and ask yourself what you are hoping to achieve through social media. If you are simply looking for a way to engage with your readers then one of the major platforms like Facebook, Twitter, and Tumblr would probably work well for you. If you are looking for a more social way to share photos then you might want to do some research and use something like Instagram or Pose.
Make your social networks work with your blog
One of the most important parts of using social media is making sure that they all drive traffic to each other, but most importantly to your blog. Most social platforms have plugins (if you are a wordpress user) or other widgets that will integrate your social profile into the sidebar of your blog. That said, I do NOT recommend turning on automatic updating from one platform to another. When you are sharing a new post on Facebook or Twitter you should customize it to your readers on each platform to make it more personal and authentic.